Point of View
Follow these tips to ride that "good times" crest and avoid a big crash when your wave bottoms out.
Consider the following scenario: Business is going well - employee retention is up, customer churn is down, sales and margins are strong, your company's operating at capacity and so on. Most likely, you've been in this position before. and it certainly is a nice place to be. You understandably feel like you could ride this wave for a good long time. And after you stretch the most out of that wave, you'll simply catch another.
At this time of seeming invincibility, why would you ever consider starting a customer loyalty or incentive program? Why start an employee recognition or reward program at a time when your employees seem content? Why not just "stay the course?"
Just ask Clif Armstrong, Director of Sales and Marketing for Continental North America's commercial tire division: "We started our customer loyalty program in the late 1990s during a time when business was very good.
| To read the complete 3-page White Paper, simply click on the link below.
Why Start or Enhance a Program When Times Are Good PDF File (764 KB) |
