Incentive and Loyalty Insights

Our clients tell us they like the way we think

When our clients praise our thinking, we take it as the highest compliment—because ultimately this is a unique way we distinguish ourselves. Here you’ll find articles, reports and practical papers that reflect our way of looking at issues that are truly relevant to incentive and loyalty marketing.

To read our most recent installments, click on one of the links below. And check back regularly – we’ll be continuously updating and adding new thoughts.

Views

White Papers

"The Missing Link… Is Much More Than Just Safety"

"Demystifying Incentive and Loyalty Program Pricing"

"Measuring Results of Your Loyalty Program Investment"

"Don't Over-Invest In Your Best Customers"

"Measuring Reward Program ROI"

"Why Start or Enhance a Program When Times Are Good?"

Research

2006 Benchmarking Survey Results

Benchmarking Survey Supplemental Findings Customer Channel Programs (PDF)

Incentive Program Benchmarking Survey Summary Report (PDF)

Employee Recognition Program Benchmarking Survey Summary Report (PDF)

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