When our clients praise our thinking, we take it as the highest compliment—because ultimately this is a unique way we distinguish ourselves. Here you’ll find articles, reports and practical papers that reflect our way of looking at issues that are truly relevant to incentive and loyalty marketing.
To read our most recent installments, click on one of the links below. And check back regularly – we’ll be continuously updating and adding new thoughts.
"The Missing Link… Is Much More Than Just Safety"
"Demystifying Incentive and Loyalty Program Pricing"
"Measuring Results of Your Loyalty Program Investment"
"Don't Over-Invest In Your Best Customers"
Research
2006 Benchmarking Survey Results
Benchmarking Survey Supplemental Findings Customer Channel Programs (PDF)
Incentive Program Benchmarking Survey Summary Report (PDF)
Employee Recognition Program Benchmarking Survey Summary Report (PDF)
Loyalty Pulse Newsletter
For a dose of valuable incentive and loyalty marketing news and insight, sign up today for "Loyalty Pulse," our free quarterly e-mail newsletter.