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Incentive White Papers

Our point of view on incentive, reward and loyalty programs in business

In 30+ years of work in the field of incentives and motivation, we've learned a lesson or two. Below are papers that share some of that accumulated wisdom - from tips to get more performance out of a customer loyalty program, to methods for measuring incentive program performance, to strategies proven to help maximize reward program impact in up or down economies.

White Papers

"Why Invest in an Incentive Program When Times Are Tough?"
"The Missing Link… Is Much More Than Just Safety"
"Demystifying Incentive and Loyalty Program Pricing"
"Measuring Results of Your Loyalty Program Investment"
"Don't Over-Invest In Your Best Customers"
"Measuring Reward Program ROI"
"Why Start or Enhance a Program When Times Are Good?"