Case Study:

Client Profile
A leading manufacturer of casual activewear based in Manhattan.

Situation
The company needed to identify, communicate with and market to their end-customers-screen printers, embroiderers and retailers. Since they sold exclusively through distributors, they had no direct access; yet, they had to maintain those critical distributor relationships.

Solution
A comprehensive points-based customer loyalty program, involving multiple channels of communications and promotions, where customers submit qualified purchases to earn points that they can redeem from a choice of more than 7,000 reward options.

Results
The program has helped this national manufacturer to strengthen its brand and develop one-to-one relationships with thousands of their best end-user customers, while maintaining their all-important distributor relationships. Sales have increased and, more than four years later, the program continues to thrive.

Case Study: Apparel Manufacturer - Loyalty and Employee Program PDF File (63 KB)