Case Study:

Client Profile
One of the country’s largest nursery product distributors, with 31 outlets, serving landscaping contractors in 15 major metropolitan areas.

Situation
In a fiercely competitive industry, this nursery distributor relied on travel incentive promotions to drive sales in the busy months. However, when their vacation package vendor suddenly went out of business, they needed some customer care assistance and a new approach to incentives.

Solution
Loyaltyworks turned a potential customer-relations nightmare into a success story by using the Gifts and Getaways™ promotions platform to develop a customized travel and merchandise incentive program. Gifts and Getaways offered an enhanced rewards mix, was less risky than the traditional travel incentive promotions the nursery distributor had been using, and proved to be far more cost-effective.

Results
Sales among customers who participated in the spring program jumped 208% over the previous year. The program is now is in its second year.

Case Study: Customer Sales Incentive Promotion
PDF File (122 KB)