PetFoodDirect.com, a leading online pet food and supplies retailer, recently announced the launch of its PFD Rewards Program, which is powered by the 500friends LoyaltyPlus social loyalty marketing platform and will deliver tangible and virtual rewards to the website's customers for valued purchase behaviors and customer referrals via email and social media.
“At PetFoodDirect.com, we recognize the importance of encouraging social behaviors that turn shoppers into loyal customers and our most loyal customers into long term advocates,” said Rose Hamilton, CMO of PetFoodDirect.com. “Our partnership with 500friends is helping us cultivate and maintain long-term relationships with our customers.”
A comprehensive and innovative loyalty solution provider, 500friends will enable PetFoodDirect.com to deliver a revolutionary social shopping experience and will also provide the analytics and dashboard needed to deliver an accurate measurement of the impact the program will have on the bottom line and other essential business metrics.
“Building a community around your shopping experience is the single-most important initiative in ecommerce today,” said Justin Yoshimura, founder and CEO of 500friends. “PetFoodDirect.com has made a very important strategic move as the first pet supplies retailer to design and implement a program that rewards customers for engaging in the behaviors that matter most to their brand. We are excited about our partnership and the opportunity to help PetFoodDirect.com realize the full potential of social commerce.”
Various retailers and other merchants have turned to customer reward programs and other incentive offerings that can be used to generate enthusiasm among an existing consumer base as well as attract business from outside consumers and foster brand loyalty. Retailer Crabtree & Evelynrecently joined forces with 89 Degrees, a next-generation marketing solutions provider that uses analytics to improve business in data-intensive markets. The partnership is expected to enhance Crabtree & Evelyn's Platinum Rewards loyalty program, which was launched in December.
Some of the offerings with the new program include instant membership in-store and online when the consumer signs up, reward certificates ranging from $5 to $10 based on the value of purchases and 15 percent storewide savings during the consumer's birthday month.
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