Regus, a leader in providing flexible workplaces, recently reached an agreement with American Airlines to offer a new customer incentive program that will provide a new way for the airline's customers to earn AAdvantage miles.
Existing members of the American Airlines AAdvantage customer loyalty program now have the ability to earn AAdvantage miles when they book full-service and virtual offices from Regus as well as meeting rooms or Businessworld services across the globe.
Under the new partnership, AAdvantage members can earn seven miles for every dollar spent on new Businessworld or virtual office sales as well as on day office, video communication or meeting room bookings. Also, five AAdvantage miles will be given to members for every dollar spent on new full-time office agreements anywhere Regus operates.
"We are very excited to launch our partnership with American Airlines and will continue to look for innovative ways for AAdvantage members to earn more miles with Regus," said Michael Haas, director of partnerships at Regus. "Many of Regus' customers are already AAdvantage members and are familiar with our services. This new agreement will make business travel a seamless experience for American Airlines' passengers because they can now tap into our network anywhere in the world and be guaranteed a proper place to work or conduct meetings."
An additional benefit of the Regus and American Airlines agreement will provide AADvantage elite status members with a gold card from Regus Businessworld. This program will grant them unlimited access to Regus' global network of business lounges.
"One of the best features of the AAdvantage program is the ability for members to earn miles through everyday activities – including work," said Suzanne Rubin, American's incoming president – AAdvantage Loyalty Program. "This new agreement with Regus allows our AAdvantage members to conveniently boost their mileage balance while conducting business during their travels."
Customer loyalty programs are taking off across all industries, including retail, fashion and merchandise as well as airlines. Carol Roth, a business strategist and New York Times bestselling author, recently wrote a column for USA Today in which she highlighted three ways a customer loyalty program can go wrong. Rewarding spenders but not senders, creating a loyalty program vs. brand loyalty and not respecting existing customers are all ways to sink any reward program.
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