News and Views

News and Views from the Loyaltyworks Blog

Explore our blog for the latest incentive industry news, trends, and expert opinions. Check back regularly as we’ll be continuously updating the blog with fresh content.

How to Implement Better Rebate Management

Better rebate management is a necessary process that a growing number of companies and businesses need to understand. Failure to correctly implement solid rebate procedures could easily result in a loss of customers, disgruntled employees, and more complications that can severely disrupt your business success. Below are a few simple tips for increasing your rebate […]
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How Do Loyalty Programs Work?

To be able to answer the question “How do loyalty programs work?”, first we have to look at the why before the how. Why are loyalty programs so beneficial to companies? Why invest in one? Why do businesses want loyalty programs? To retain customers and channel partners. These programs are designed to engage customers and […]
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B2C vs. B2B Loyalty Programs

When people think of loyalty programs, they most likely picture the kinds of programs they encounter in their daily lives: saving up travel miles for a free ticket, filling up a stamp card, or even just accumulating points to spend in an online rewards catalog. The team in charge of running the programs are usually […]
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How Are B2C and B2B Loyalty Programs Different?

Sometimes it seems like those in business-to-consumer (B2C) marketing get all the fun stuff. The touchy-feely commercials and billboard campaigns, the viral Twitter hashtags, the attention of a mass audience, customer loyalty programs—but wait! B2C doesn’t get it all when it comes to loyalty programs. Business-to-business (B2B) companies should implement and manage B2B loyalty programs […]
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The 3 Best Ways to Boost Global Partner Performance

Building relationships and improving global partner performance is a struggle for every type of business. Depending upon your partner locations, this might be a bigger hurdle than you can win by traditional marketing methods. That’s especially true when language barriers are in place. Consider the robust selection of incentive methods available today when brainstorming how […]
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