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Best Tools for a Contractor Loyalty Strategy

best tools for a contractor loyalty strategy

Looking for the best way to build contractor loyalty? You are not alone. Many manufacturers struggle to expand their sales and grow their business. While some housing markets are on the rebound, markets are not fully stable overall. In these uncertain times, all sorts of companies are looking for new ways to keep growing. What […]


How Do Loyalty Incentives Work?

What makes customer loyalty incentives work? No one formula works for all organizations. All businesses are different, as are their customer bases. There are, however, a few golden rules everyone can follow to make loyalty incentives programs more efficient and effective. Customers must see a loyalty reward worth earning. First, the incentive reward must appeal […]


PART III. Learn and Earn Helps You Conquer Training Time Constraints

The Learn and Earn Module is gaining ever-greater recognition as a major way to increase your sales success. While there exist many reasons for this success, one stands out above the rest: It creates an incentive to spend time on training. Conquer training time constraints with learn and earn. Most sales departments and channel partners […]


PART II. Learn and Earn: The Solution to Lack of Product Knowledge

Wondering how the Learn and Earn Module plays into training and sales? Simple. It encourages members of your sales department to take product knowledge seriously, which in turn enables them to deliver prospects a better sales experience and in the end, greater results. Keep reading to learn the solution to lack of product knowledge. The […]


Have You Considered the Learn and Earn Module?

PART I. Sales Training – Learn and Earn Module Have you considered the Learn and Earn Module? Among the many models geared toward helping salespeople retain their training and stay at the top of their game, the Learn and Earn Module is fighting its way to the front. Sales is a difficult field. Without constant […]


What Makes Customer Loyalty Programs Work?

The basic concept of customer loyalty programs isn’t very different from marketing itself. The goal is to change customers’ behaviors. In marketing, you do this through educating, entertaining, or appealing to thriftiness or logic. But a marketing message can only take you so far. To go beyond their standard or basic purchases, customers need incentives […]


How to Implement Better Rebate Management

better rebate management

Better rebate management is a necessary process that a growing number of companies and businesses need to understand. Failure to correctly implement solid rebate procedures could easily result in a loss of customers, disgruntled employees, and more complications that can severely disrupt your business success. Below are a few simple tips for increasing your rebate […]


How Do Loyalty Programs Work?

loyalty programs loyalty rewards

To be able to answer the question “How do loyalty programs work?”, first we have to look at the why before the how. Why are loyalty programs so beneficial to companies? Why invest in one? Why do businesses want loyalty programs? To retain customers and channel partners. These programs are designed to engage customers and […]


The Top Five CRM and Loyalty Program Problems You Can Avoid

crm and loyalty program problems

CRM and loyalty program problems often plague many businesses. That’s because it is so easy to underestimate the power of these programs or to misunderstand how to implement them. We’ve all tried to create loyalty in simple ways and have seen it come back to either haunt us or shoot us in the foot when […]


How to Improve Global Channel Sales to Increase Engagement and Profits

improving global channel sales

Improving global channel sales requires having in-depth knowledge of who you’re likely to work with in a partnership. To operate on a grand scale, it’s unreasonable to try to know the minute details of each of your partners. However, groups of similar partners – based on culture, region, industry and other uniting factors – allow […]