News And Views

Use the Power of Surprise in Sales Incentive Rewards

Many sales incentive rewards programs have set, established methods for awarding points to participants—meeting sales goals, staying ahead of deadlines, celebrating work anniversaries, and so on. These rewards opportunities are standard and expected. But what many incentive rewards programs underestimate is the impact of surprise rewards on sales performance. Let’s be real: who doesn’t love […]

The Psychological Power of Unexpected Sales Incentives

There are two types of rewards in any incentive program. One is expected rewards, given out for achieving sales goals or completing projects. The other is unexpected rewards, given spontaneously for on-the-spot accomplishments. Both types have their place in any healthy sales incentive program, but unexpected rewards are often pushed to the wayside by program […]

Which Is Best? Cash or Non-Cash Incentive Rewards?

Many people managers debate the merits of cash or non-cash incentive rewards. Which motivates people more? What moves the needle? And which is the most cost effective? Well, according to at least one recent study, the answer isn’t cash. Surprised? Read on to find out why. Cash vs. Non-Cash Rewards: What’s the Difference? First, it’s […]

Motivating Sales Teams with Powerful Incentive Psychology

The element of surprise is incredibly effective when it comes to motivating sales employees. And it’s not just because surprise incentives are fun. Scientific studies have shown that unexpected rewards tap into parts of the brain connected to learning and motivation. So how can you use this fact to your advantage in your sales incentive […]

Creating a Customer Loyalty Program That Works

Creating a customer loyalty program that works is the holy grail of marketing. Why? Because numerous studies show it’s significantly more expensive to acquire a new customer than it is to upsell an existing one. And loyalty programs are the easiest tool to prompt your customers to increase both the number and dollar amount of […]