News And Views

How Can a Contractor Rewards Program Increase Upsells?

If part of your manufacturing business relies on contractor sales, you may find yourself wondering about the best way to get your contractors to upsell your products over a competitor’s. The problem is, most contractors’ top priority is catering to end-user wants—and the average consumer typically only cares about price. They tend to gravitate towards […]

9 Creative Marketing Strategies for Your B2B Loyalty Program

Ready to get your B2B loyalty program up and running, but looking for unique ways to promote it? Alternatively, maybe your existing B2B loyalty program is in dire need of some revitalization. Here are nine outside-the-box incentive marketing strategies that can take your program to the next level. Engage B2B customers with a kick-off contest! […]

Personalization Makes Your B2B Loyalty Program Better

“Customer experience” is the name of today’s marketing game. Although the two have historically lived in different marketing universes, B2B and B2C industries now face customer bases with the same expectations. Just as in B2C, B2B customers want relevant, personalized, valuable information and experiences with your brand. One of the ways you can improve customer […]