News And Views

How to Become a Meaningful B2B Brand with Customer Loyalty

How to Become a Meaningful B2B Brand with Customer Loyalty Rewards Like so many other things, the Internet has changed brand value and brand positioning. Whereas before, brands were lucky if one pithy little slogan could be associated with them, these days brands boast complex, fully-developed personalities. Today, people have more personal relationships with brands, […]

Research on Integrated Marketing for Incentive Programs

Integrated Marketing: If You Knew It, You’d Do It http://www.bloomberg.com/bw/articles/2012-05-10/integrated-marketing-if-you-knew-it-youd-do-it Integration means communicating a consistent identity from message to message, and medium to medium, and (more importantly) delivering consistently on that identity. It requires not only the identification of a powerful, unifying strategy and compelling voice for your brand, but the discipline to roll it […]

Companies Invested in Wellness – Monterey Bay Aquarium

Most of the companies we’ve spotlighted on this list are ones that produce the food themselves. They may be companies that are dedicated to natural products, and they may be dedicated to health and wellness, but they sell what they make. The company we’re spotlighting today is a little different. It’s an aquarium. The Monterey […]

Loyaltyworks Recognizes Companies Doing Good – The Rainforest Alliance

Next up on Loyaltyworks’ list of companies doing good is the Rainforest Alliance. For over 27 years, their focus has been to improve bio-diversity, sustainable livelihoods, sustainable land-use practices, sustainable business practices, and sustainable consumer behavior. These practices have all been put into place to accomplish one primary objective – slowing deforestation to a crawl. […]

Companies Doing Good – Tesla

Image Source This month’s company that’s doing good is none other than the carmaker of the moment – Tesla Motors. Never has electric power been so sexy and desirable as when it’s wrapped up in the model S’s lightweight aluminum body. But we’re not just recognizing them for building sexy cars. We’re recognizing them because […]

Companies Doing Good – Google

In this month’s Loyaltyworks spotlight of companies doing good, we’d like to recognize a company that probably led you to our website in the first place – Google. We’re highlighting Google for an initiative that you’ve probably never heard of, but that’s making a huge impact on society: Google.org. If you’re asking yourself “isn’t that […]