Apptix adds new channel incentives

Virginia-based Voice over Internet Protocol telephone provider Apptix is now offering new enhancements to its channel program that give partners higher margins and increased flexibility.

"Adoption of cloud-based business services continues to accelerate – especially for communications and collaboration functions like email, conferencing, and storage," said Aubrey Smoot, vice president of business development for Apptix. "The enhanced and flexible Apptix Partner Program provides resellers of any size the ability to leverage the cloud for expanded customer offerings and new recurring revenue streams."

The program includes a wide variety of tools for resellers, including managed billing systems and pricing. The company’s private label partners can also sell the company’s system as its own product without having to buy additional equipment.

Apptix says the enhancements are intended to help the company attract larger partners to its channel sales program.

The new program hopes to build on what has been a very successful last few years for Apptix. After achieving sharp revenue growth, it was named the 21st-fastest growing company in Greater Washington by Washington Business Journal last October.