Autodesk announces improvements to global channel partner program

Design, engineering and entertainment software company Autodesk recently announced several enhancements to its partner program – which was unveiled last year – in order to streamline its channel business and boost the productivity and capability of its global resellers. The announcement was made at the company's annual Channel Summit in San Francisco, California.

A platinum tier will be added to the multi-level program as a channel incentive, and top sellers will now be granted freedom to sell Autodesk's entire range of products. There are also plans to introduce more industry specializations and global certifications, as well as a new customer service program.

"With the addition of the new platinum tier and other enhancements to our global partner program, we are excited to be offering our reseller partners greater access to products, increased opportunities for more comprehensive partner services, as well as expanded professional development, all of which will help our partners better serve their customers," said Steve Blum, senior vice president of worldwide sales and services at the company.

The new platinum tier will be added to the company's current gold, silver and bronze levels to recognize partners who deliver the highest value to customers. A customer satisfaction component will be introduced to the tier system – which was previously based solely on sales volumes – as part of the requirements to earn platinum status. In order to reach platinum designation, reseller partners must demonstrate industry expertise, complete training and certification and score highly in customer satisfaction.

The company's Autodesk Partner Certification program, which provides role-based and industry-specific training, has also been updated in order to better equip partners to enhance their professional development. An online learning portal continues to offer specialization and certification training to partner personnel.

Additionally, the implementation of 10-minute web-based surveys through the Customer Satisfaction Program will provide feedback to aid partners in improving their services, strengthening relationships with customers, increasing customer loyalty and identifying additional sales opportunities.

"We are putting customer choice into the centre stage so customers have easy access to the partner of their choice," said Roland Zelles, vice president of worldwide channels for the company, according to Computer Retail News. "What it means for partners is we are much better able to export best practice and have a very consistent approach."