Brother printers implements new channel marketing program

Brother Mobile Solutions says it has now fully implemented its new "At your side" channel incentive partner program, after initially launching the program back in August.

"We spent a lot of time developing, launching and communicating our new channel program and are very gratified to see its acceptance in the channel," said David Crist, Vice President of Brother Mobile Solutions.

The company said it actually exceeded its initial goals for partner recruitment and could have kept the program open longer, but it wanted to limit its focus to the most experienced companies.

The exclusive "At your side" program offers many incentives to the company’s partners, including access to products, lead generation and marketing programs, free demo equipment and ongoing deal support.

The company says it hopes the program will help partners quickly build their businesses and generate rapid returns from its products.

According to Brother, the printing market is set to big jump in production. The company’s UK division recently told ChannelPro.co.uk that it expected color printing to increase rapidly over the next five years due to the declining cost of color inks, toner and printer drums.