Companies look to boost sales through remodeled incentives

Sales incentives can be a very important factor in boosting numbers, and they can motivate and help salespeople reach their targeted goals. That is big reason why Ipswitch, a leader in secure managed file transfer programs, announced it has reshuffled its sales incentive program to be more favorable for the company's channel partners.

According to a statement, the new program will allow partners to be more competitive and obtain greater leverage in the managed file transfer market through enhanced support, services and resources. The changes will reflect for all of Ipswitch's partners, including those in the business partner, premier and elite levels.

"The Ipswitch File Transfer (FT) Partner Program allows partners to choose the level of commitment that best meets their business objectives while enabling them to sell a complete solution set unrivaled by the competition," the statement from Ipswitch reads.

Among the new perks of the program, partners will have priority deal registration that will provide discount points for inking qualified sales opportunities through the partner portal. Channel partners may be eligible for discounts given their sales revenue and/or volume.

Partners will receive greater sales and product marketing assistance from a team solely focused on demand generation programs and other services. Lastly, partners can enroll in training certification to better understand Ipswitch products and services.

"Industry experts are expecting the market for MFT solutions to double within the next three years," Melissa Dougherty, director of North American channels at Ipswitch, said in a statement. "Ipswitch is a channel-centric company that supports and guides all types and levels of partners with the necessary tools to take advantage of this explosive growth."

Another technology company, though of larger scale, also announced a new channel sales incentive program. Hewlett-Packard detailed a new "channel partner specialization for resellers" that will be focused on improving customer bases and revenue in the EMEA region.

HP's SMB Networking program provides channel partners with the perks of improved account management, sales and marketing tools and the potential to participate in lead generation programs.

“In a still-recovering economy, small to mid-size businesses continue to look for ways to reduce IT costs, simplify their infrastructure and prepare for growth,” Theirry Dumont, MEMA channel sales and marketing manager for HP Networking, told MyBroadband.com.