D-Link’s channel partner program announces expansion, wins award

D-Link, an end-to-end networking solutions provider for consumers, businesses, and service providers, recently announced the implementation of enhancements to its Value In Partnership (VIP) channel incentive program.

As part of the upgrade, the three VIP level requirements – registered, silver and gold – have been refined to clarify channel partners' proficiency with wireless and switching products. This will help to ensure that channel partners' levels of expertise will more closely fit the needs and specifications of end users.

Technology specializations, a new addition to the program, allow partners to differentiate themselves by displaying knowledge and expertise of products that are not included in D-Link's core base, such as data storage. Partners with these credentials will receive priority access to leads in their field, as well as being branded as "preferred." Two subsections of specializations – storage preferred and Internet Protocol (IP) surveillance preferred – will indicate partners' training and alignment with D-Link on storage solutions and IP surveillance products, respectively.

VIP was recently awarded a five-star rating from CRN's 2011 Partner Programs Guide (PPG). PPG ratings recognize vendors who offer solution providers the best elements for channel success.

Nick Tidd, the president of D-Link North America, was recently recognized by CRN Magazine. For the second consecutive year, he was named a channel chief – a leader in creating effective channel programs for solution providers while consistently defending, promoting and executing effective partner programs and strategies. VIP was developed under Tidd's direction, and he was also an instrumental part of launching the fastest automation platform in the history of enterprise cloud computing company Salesforce.com.

"This year’s channel chiefs offer tremendous insight into the who’s who of the channel," said Kelley Damore, vice president and editorial director of Everything Channel, which puts out CRN Magazine. "Top channel executives consistently ensure that the channel's voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. We applaud this year's channel chiefs for their successful partner programs and strategies."

Channel chiefs were chosen based on the policy and program innovations they have made during the past year, the amount of revenue generated by their companies through partners, their willingness to speak out publicly about the channel, and the number of years they have dedicated to channel activities.