HubSpot starts new channel incentive program for internet marketing vendors

Internet marketing and software provider HubSpot has announced that it is initiating a new channel incentive program that will help its partners generate more sales leads and improve content delivery.

The new channel and franchisee program offers partners a learning center that will encourage networks and other partners to share ideas and strategies. It will also offer consulting and assistance with content that is branded and ready for the web.

“This shift toward marketing on the web is allowing so many companies to achieve their business goals much more efficiently,” said Brian Halligan, the CEO of HubSpot. “We’re extremely dedicated to helping these companies utilize inbound marketing strategies, and I’m very excited to see our new program come to the aid of even more companies within the channel partner and franchisee network.”

Hubspot specializes in in-bound marketing strategies, as more companies are moving away from cold calling, email campaigns and other direct marketing approaches. Utilizing social media, search engine optimization and other mobile technology helps its customers generate more leads.

The founders of HubSpot met at the Massachusetts Institute of Technology and formed the business in 2006.