Intel upgrades channel partner reward programs

Intel has beefed up its partner program as it strives to gain a more prominent position in the evolving marketplace with new services, reports ChannelWeb.com. The company announced its new program initiatives at the annual Intel Solution Summit earlier this week.

Intel’s new products are creating new opportunities for channel partners. Now the company hopes to enhance its partner loyalty program in specific ways for partners to integrate and sell its new hardware.

The updated program will offer building and integration strategies to channel partners so they can make the most out of the new Intel services. The company is being somewhat elusive about the specifics of the new program, refusing to list the benefits for partners participating in the revamped reward program.

Company representatives told the source that all partners might benefit from new differentiated desktops. These will bring high-performance, media-rich systems to partners to help them build their own annual growth while showcasing Intel products.

It may be wise for all companies considering expansion to consider upgrading their channel incentive programs as this could help growth. Like Intel, video conferencing solutions provider Tandberg recently improved its partner program with the hopes of inspiring business partners to get enthusiastic about their extended services.