LogLogic recognized for channel program success

The LogLogic Partner Program, developed by information technology data management company LogLogic, recently received a 5-Star Rating from CRN's 2011 Partner Programs Guide (PPG). PPG ratings recognize vendors that offer solution providers the best elements for channel success.

"Each of these organizations understands that technology alone does not make for a successful channel program," said Kelley Damore, vice president and editorial director for Everything Channel's CRN. "By focusing on delivering a comprehensive partner program, vendors and solution providers can work together to drive business opportunities."

LogLogic recently enhanced its channel program to offer improved deal registration as well as tiered discounts that are designed to reward investment and commitment. An evaluation purchase element is also available, which includes the option for the unit to be sold to a customer as a "try and buy." Additionally, a registration program for support renewals has been added to reward incumbent partners for their involvement.

The company, which serves more than 1,250 customers and 200 partners worldwide, has also improved its technical training to better aid partners in carrying out pre- and post-sales activities.

"LogLogic is 100 percent channel-driven and we work hard to deliver a partner program that rewards resellers who invest in our solutions," said Michael Ross, vice president of the company's channel sales department. "It’s an honor to be recognized a second time."

The program, which has been in place since 2002, has received a host of awards and honors. Last year, in addition to being recognized by the PPG, it was also named a Top 10 Startup in Software at TiECon and a Network World product of the week.

According to CRN's site, the guide is put together based on detailed applications that are submitted by vendors, through which they outline every aspect of their programs. The information provided can also serve as a way to get up-to-date insights into channel trends and the current state of the field.

This year's PPG found that 90 percent of programs have multiple tiers, more than 60 percent pass along leads for top-, second- and third-tier partners, and just under 69 percent have rules of engagement for managing direct/indirect channel conflict.