Motive Systems reports channel program successes

Software company Motive Systems, which created the comprehensive electronic document management system M-Files and its cloud-based counterpart M-Files Cloud Vault, recently announced the rapid expansion of its channel partner program. The program has signed numerous resellers from countries on five different continents, including Australia, Canada, South Africa, India and Germany.

M-Files, which works by organizing documents based on a system of tags and keywords, can help companies to increase efficiency and productivity by storing documents in a centralized vault. M-Files Cloud Vault is based on a model similar to Windows Explorer's My Documents, but eliminates the need to purchase and configure a server.

The M-Files Partner Program, which was launched in August of last year, is aimed at value-added resellers and managed service providers that focus on business solutions for small to medium-sized companies. It is designed to enable partners to expand their solution portfolio and increase channel sales. Channel partners are given the tools to effectively market M-Files in conjunction with an existing product portfolio, thereby generating high-margin incremental revenue by way of making a complementary offering to existing on-premise software and hardware solutions.

"We're a channel-focused company, and our global footprint is quickly expanding with the addition of new channel partners from around the world," said Scott Erickson, vice president of channel sales at Motive Systems. "Document management solutions have typically been complex and expensive [but] we're changing that by making it easy to use for the customer and easy to sell and service for the partner. With M-Files, sales cycles are shorter, costs are lower and margins are higher."

Membership in the program entitles partners to receive a starter kit comprised of resale licenses, demo versions of products and training, marketing and support assistance such as access to a partner portal from which sales tools and other collateral can be downloaded.

Additionally, partners are sent qualified leads directly from the company, and first-movers in any metro area are offered territory exclusivity based on qualifications and experience. Pre- and post-sales support is also provided. For larger accounts, the company makes itself available to meet with customers alongside channel partners in order to facilitate larger deployments or integrations, according to Erickson.