Network solutions firm updates channel sales program for changing marketplace

Aruba Networks announced Thursday that the network consultancy and solutions company would be implementing changes to its channel sales incentive program to help channel partners expand and distinguish their businesses in the United States and Canada.

For top level partners, the program will offer a growth rebate. For other partners, it will feature a deal registration rewards program for identifying sales leads as well as other updates and incentives.

“We already have a lot of incentive to work with Aruba given the unique solution and solid value proposition they offer,” said Dan Wilson, co-founder and vice president of partner alliances at Accuvant, an Aruba partner. “We’re extremely pleased with the improvements to Aruba’s channel program which enable us to further invest in a successful partnership. Rewarding partners who deliver greater value in the sales process is strongly aligned with our strategy.”

For companies like Aruba, a firm that achieves 92 percent of its revenue through channel sales, a substantial incentive program is crucial for showing appreciation and loyalty to its channel partners.