Research on Engaging and Educating VARs Using Incentives

23 Employee Motivation Statistics to Silence Naysayers

  • Organizations with higher than average levels of employee engagement realized 27% higher profits, 50% higher sales, 50% higher customer loyalty levels, and 38% above-average productivity
  • Companies using incentive programs reported a 79% success rate in achieving their established goals when the correct reward was offered.
  • Properly structured incentive programs can increase employee performance by as much as 44%.

Often Overlooked in M&A Customers and Employees

  • Gallup analysis shows that business-to-business companies are already at risk of losing a large share of their customers — only 29% of B2B customers are fully engaged.

Maximizing Business-to-Business Customers: A Better Way To Grow

  • Compared with bottom-performing workgroups, top-performing workgroups that successfully engage their B2B customers realize:
    • 50% higher revenue/sales
    • 33% greater likelihood to be first choice for future business
    • 34% higher profitability
    • 63% lower customer attrition
    • 55% higher share of wallet
    • 32% fewer days sales outstanding

ROI Incentive Programs: A Case Study for Channel Sales Success

  • ROI Incentive Programs: A Case Study for Channel Sales Success
    • In a case study of a Fortune 500 manufacturer, VAR inventory levels decreased and inventory aging days decreased from 44.8 days to 40.2 days after using an incentive program for only nine months.