Sage introduces new channel initiatives at partner conference

At the company’s annual partner conference last week, Sage unveiled a number of new channel initiatives to help partners drive their growth activities and improve their competitive positions. The details were given during a speech by vice president of channel management Tom Miller, ChannelWeb reports.

Sage has enhanced its product review process for better quality and strengthened the the links between products to broaden sales and encourage cross-selling. As an additional incentive for interaction between partners, Sage is introducing a business partner advisory council specifically for channel-related issues.

Partners are happy with the improvements so far. "They’re really giving me the tools to run my business more effectively," Mark Dresser, president of Dresser Associates, told ChannelWeb. "We’ve had to become more customer-centric and they’ve had to become more business-partner-centric."

The changes are mostly the result of a major management shakeup at the company, the website reports, including the appointment of Sue Swenson as CEO of Sage North America in March 2008.

This year’s Sage Insights partner conference was the last of its kind. In 2011, the company will introduce Sage Summit, a combined event that will allow partners to interact with customers in an educational environment.