Tech company lauds its channel sales program

Awareness Technologies recently celebrated a milestone in its channel sales program. According to a statement from the company, Awareness reached 100 partners in its channel sales program in just the first six months of its existence. The company, which is an industry leader in complete insider threat security on-demand, increased its resellers, distributors and master managed services providers, turning over significant revenue in the process.

"We've received overwhelmingly positive feedback from partners on the breadth and the quality of our technology, the ease of implementation for the [small business] market, as well as the ability for reseller partners to easily white-label our solutions," Ken Totura, chief channel officer of Awareness Technologies, said in a statement.

The channel sales program was launched in June 2010 with the goal of driving Awareness' Insider Threat Security services, which include data loss prevention, web filtering, employee monitoring and laptop recovery.

Awareness was able to reach that goal thanks to an inviting channel that draws in partners through educational opportunities and advancement opportunities that provide for greater service from the vendor, including sales and marketing support.

The vendor has created a unique program that will alert end users of system infiltration through "leveraging endpoint deployment" and a cloud-based format. Jack Monahan, managing principal of GS Advisors, noted how Awareness' services could be used – citing recent examples that made international headlines.

"Overall information security concerns continue to proliferate, highlighted by events like the release by WikiLeaks of U.S. diplomatic cables – a direct example of the type of insider threats that Awareness Technologies' InterGuard solution addresses specifically," Monahan said in the statement.

Meanwhile, another technology firm announced its new channel sales program. Germane Systems introduced a new incentive program that will expand its sales force through the addition of elite channel partners. Qualified partners will be able to use Germane's customer-focused marketing, engineering and sales support team.

"This is a very exciting time for Germane. Two-thousand-ten was our most successful year to date and we are very excited about the expansion of our sales team to include true channel partners to better serve our customers," Kerry Green, Germane's chief executive officer, said in a statement. "As a company that values partnerships, we encourage those qualified and interested in becoming a member of this very select group, to contact us."