Trapeze announces improved channel incentive program

Management software and wireless LAN provider Trapeze Networks has announced improvements to its channel incentive program that will add tiered programs and performance metrics to existing incentives that provide partners with sales assistance and joint marketing campaigns.

Trapeze’s president, Drupad Trivedi, said the company is committed to a channel partner-first system.

“The expanded Belden/Trapeze Networks channel sales team will help increase our market share by providing more technical expertise and broader product availability for our valued customers and by linking our VARs to an established and trusted group of authorized national distributors,” he said.

The distributor program will now offer tiered services to partners that provide better rewards for sellers, as well as performance metrics that are integrated into a points system based on completed training and marketing abilities.

Formed in 2002 by Silicon Valley entrepreneurs and acquired by Belden in 2008, Trapeze holds 10 patents and has another 50 patents pending.

Its parent company, Belden, is best known for signal wire manufacturing. Its 2008 acquisition of Trapeze was part of a wider move into the wireless industry.