How Can a Contractor Rewards Program Increase Upsells?
If part of your manufacturing business relies on contractor sales, you may find yourself wondering about the best way to get your contractors to upsell your products over a competitor’s. The problem is, most contractors’ top priority is catering to end-user wants—and the average consumer typically only cares about price. They tend to gravitate towards the cheapest product available, regardless of quality. If your products don’t happen to be the cheapest on the market, this can leave you in a tough position in regards to marketing strategy. A contractor rewards program is one way to gain more influence over how contractors interact with your end-customers.
You want your contractors to be able to explain to end-users that cheaper isn’t always better. Part of this may involve training them on the ins and outs of your products and services and why they’re superior to your competitor’s. This could also include things like upselling regular maintenance check-ups, product upgrades, and warranties.
You should also keep in mind that many contractors lack sales training experience and believe that they’re helping the consumers by going straight to the cheapest options. At the end of the day, you need to try to see from your contractor’s point of view—what’s in it for them to push your products?
So how does a contractor rewards programs help you upsell your products and services? By sweetening the deal for the contractor, of course! A well-designed contractor rewards program can not only help to improve sales in the long-run, but also help build brand loyalty and strengthen the relationship between you and your contractors.
With features like sales claims validation, training programs, sales tracking and promotions, online contractor rewards programs are a sure-fire way to improve upsells.