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Loyaltyworks President Gets Right To Funny Business With Children’s Healthcare of Atlanta’s Distinguished Clown Corps

Loyaltyworks President, Mark Herbert, spreads holiday cheer with Distinguished Clown Corps

Loyaltyworks is proud to announce that their President, Mark Herbert, will be participating in the Children’s Healthcare of Atlanta Christmas Parade with The Distinguished Clown Corps. Like all other clowns in the Corps, Mr. Herbert will be exchanging his normal professional attire for makeup, floppy shoes and a giant pair of sunglasses. Though the Clowns do get the chance to walk in the Christmas Parade, the highlight of their time is spending time clowning around with some incredible children who are battling life-threatening illnesses, and deserve all the laughs the Clowns can give them.

The Corps is composed of business executives and community leaders from around the Greater Atlanta area who come together to give time and smiles to kids who need it the most during the holidays. 2012 marks the 21st year they’ve participated in the Children’s Christmas Parade. The clown’s duties include donations to Children’s Healthcare of Atlanta; walking as a group in the Christmas parade; and spreading seasonal cheer by dancing, cutting up, and joking with some of Children’s special patients, who may not make it to the Christmas parade themselves.

Mr. Herbert says “this year we want to recruit 50 clowns to the Corps. If we hit that goal, it will give us a lifetime donation total of over $1 million to Children’s Healthcare. We’re extraordinarily excited about it. But even if we don’t hit it, we consider ourselves fortunate to help in the way we do, and to be able to interact with these wonderful children and their families. It’s my favorite part of the holidays, and I’m deeply honored to be a part of it.”

All donations go to Children’s Healthcare of Atlanta. If you’re interested in being a member of the Clown Corps, complete the entry form online or download the paper form and mail it to:

Children’s Foundation


1687 Tullie Circle NE 


Atlanta, GA 30329

Email Beth Zimmerman or call 404-785-7308 for more information about becoming a member of the prestigious Distinguished Clown Corps.

About Loyaltyworks

Loyaltyworks is a provider of online incentive programs that include business incentive programs, employee loyalty programs, customer loyalty programs distributor loyalty programs and employee recognition programs that provides point-based reward platforms to a broad range of clients for over 30 years. Today, Loyaltyworks, utilizing the RewardTrax system, provides an incentive management solution to a broad array of clients for the ISI group of companies.

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