News and Views

News and Views from the Loyaltyworks Blog

Explore our blog for the latest incentive industry news, trends, and expert opinions. Check back regularly as we’ll be continuously updating the blog with fresh content.

Examples of Loyalty Programs That Really Do Work

Customer loyalty programs get a lot of flack, because frankly, they often aren’t that effective. Customers don’t care about a dollar off here and there when they only buy something from you every two months and are spending more than $100. The answer? Add a loyalty program that actually meets their needs and sparks their […]
Read More

The Art of Making Your Customers Happy

Think about the last time you purchased a product or service from a business and were genuinely happy.  In fact, you were so happy that you told someone else about your positive experience.  What was it about the transaction that made you so satisfied?  It most likely wasn’t just one thing, but a combination of […]
Read More

Studies on How Today’s Channel Partners Really Think

From Promotion to Emotion Channel Partner Marketing – Top 10 Best Practices Sourcing or selection IT related products or services has shifted. Studies show that up to 90% of technology products and professional services sourcing begin with or use a search engine. Historically channel partners tend to spend less time, effort, resources and investment in […]
Read More

Do You Really Know How Your Channel Partners Feel?

Business-to-business (B2B) marketing has traditionally been all about appealing to the buyer’s rational side and making them perceive brands as having strong business value. But a 2013 study conducted by the Corporate Executive Board (CEB) and Google showed that emotion plays a large role in how B2B customers perceive the brand value of their channel […]
Read More

Secure Customer Loyalty: Make It Easy for Them to Stay and They Will

In order to secure customer loyalty in today’s markets, in which buyers put more time and thought into their purchases, businesses must engage customers with emotionally resonant and meaningful experiences. That may seem like a daunting task, especially if the services or products you provide aren’t really associated with strong emotions. Business leaders and marketers […]
Read More
page 10 of 141