News and Views

News and Views from the Loyaltyworks Blog

Explore our blog for the latest incentive industry news, trends, and expert opinions. Check back regularly as we’ll be continuously updating the blog with fresh content.

Creating a Customer Loyalty Program That Works

Creating a customer loyalty program that works is the holy grail of marketing. Why? Because numerous studies show it’s significantly more expensive to acquire a new customer than it is to upsell an existing one. And loyalty programs are the easiest tool to prompt your customers to increase both the number and dollar amount of […]
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Using Game of Thrones to Understand Sales Motivation

A comprehensive sales motivation strategy isn’t always easy. Your salespeople might be bringing home the gold or losing their heads under pressure. Some may be motivated by travel incentives, while others value hard-earned, tangible trophies over cash rewards. With so many different personality types in any given sales team, it can be tough to know […]
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A Game of Thrones Metaphor to Help You Motivate Salespeople

If you manage or work with a sales team, you’re probably familiar with the 20-60-20 theory: the idea that sales employees can be sorted into negative laggards (20%), average performers (60%) and star performers (20%). With those different performance levels come different personalities and sources of motivation. That being said… thinking of salespeople in terms […]
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Unraveling the Mysteries of Channel Marketing Management

Effective channel marketing management is hard to come by, especially in the start-up and small business environment. Part of the reason is these folks have great ideas but no clue as to how they should be marketed. The result? Around 90% of new startups will fail. Yeesh! Before you panic, take a deep breath. We’ve […]
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Motivate Sales Employees, Game of Thrones Style

Common wisdom says that sales employees can be sorted into three groups: laggards, average performers, and star performers. Let’s make things fun and nerdy by likening these types of salespeople to the royal, warring Houses in HBO’s Game of Thrones: Greyjoys (laggards), Starks (average performers) and Lannisters (star performers). Sales teams can be split up […]
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Points Rewards Programs vs. Card Rewards Programs

No Fees On first glance, card rewards programs may appear easy and cheap to implement—but once you start taking into account shipping and handling fees, ATM transaction fees, and card dormancy penalties, the costs add up. No Lost Money With card rewards programs you run the risk of having “breakage”—the money that’s lost when a […]
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