News and Views

News and Views from the Loyaltyworks Blog

Explore our blog for the latest incentive industry news, trends, and expert opinions. Check back regularly as we’ll be continuously updating the blog with fresh content.

The Financial Advantage of Non-Cash Incentives

Technically, you don’t need any special tools to operate a company incentive program. Many organizations run incentive programs using rebates, debit cards, or gift cards without going through an incentive company or using online technology for a points program. They spend valuable time and resources, believing it saves money to manage the program in-house.  But […]
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How Can We Effectively Create a Custom Incentives Program?

No two companies are the same, which is why having a custom incentives program makes sense. Regardless of your preferences, you can’t expect optimal results if you try to work with just any program. Incentives that don’t match up well with your employees are very unlikely to bring back a good return on investment. These […]
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9 Creative Marketing Strategies for Your B2B Loyalty Program

Ready to get your B2B loyalty program up and running, but looking for unique ways to promote it? Alternatively, maybe your existing B2B loyalty program is in dire need of some revitalization. Here are nine outside-the-box incentive marketing strategies that can take your program to the next level. Engage B2B customers with a kick-off contest! […]
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Personalization Makes Your B2B Loyalty Program Better

“Customer experience” is the name of today’s marketing game. Although the two have historically lived in different marketing universes, B2B and B2C industries now face customer bases with the same expectations. Just as in B2C, B2B customers want relevant, personalized, valuable information and experiences with your brand. One of the ways you can improve customer […]
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9 Creative Ways to Promote Your B2B Customer Loyalty Program

Are you getting the word out about your B2B customer loyalty program? The best way to generate success in your loyalty program is to let your participants know about all the great things your loyalty program offers. The trick: Getting people excited about all the great benefits and takeaways that your loyalty program can provide. […]
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Are Sales Incentive Trips Worth the Cost?

Simply put, sales incentive trips can help increase sales and improve a company’s bottom line. These rewards are all-expense-paid trips for sales teams that have gone above and beyond in their performances. The trips vary greatly depending on how many participants take part. Trips can also cover many varieties of travel and destinations. While a […]
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