Construction Equipment Distributor Builder Contractor Loyalty Employee Incentive Company

Client Profile

Regional leader in construction equipment sales and rental with 11 Midwest locations.


Faced with the influx of several national-chain competitors into their markets, this distributor sought to retain its current customers and preserve market share.


Create a relationship-oriented culture with an incentive program that offered customers greater value than simple price discounts – and motivated employees to reinforce a service-driven, personable brand image.


Performance far exceeded the original goal of defending market share. The distributor increased annual sales among program participants by more than 40% in the first nine months alone, despite extraordinary competition.

Simply click on the link to view the full, detailed case study.Case Study: Construction Equipment Distributor Builder Contractor Loyalty Program   PDF File (147 KB)

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