Construction Equipment Distributor Builder Contractor Loyalty Employee Incentive Company

Client Profile

Regional leader in construction equipment sales and rental with 11 Midwest locations.

Situation

Faced with the influx of several national-chain competitors into their markets, this distributor sought to retain its current customers and preserve market share.

Solution

Create a relationship-oriented culture with an incentive program that offered customers greater value than simple price discounts – and motivated employees to reinforce a service-driven, personable brand image.

Results

Performance far exceeded the original goal of defending market share. The distributor increased annual sales among program participants by more than 40% in the first nine months alone, despite extraordinary competition.

Simply click on the link to view the full, detailed case study.Case Study: Construction Equipment Distributor Builder Contractor Loyalty Program   PDF File (147 KB)

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