Regional Bank Dealer Finance Incentive Loyalty Program

Client Profile

Commercial and consumer bank in the Midwest with assets in the billions, a strong retail presence, and competitive auto lending rates.

Situation

The bank wanted to avoid the pervasive industry practice of using cash incentives or deeply discounting rates to win financing business from car dealers.

Solution

Built personal relationships with dealer finance managers, using a points-based incentive program that awarded valuable merchandise and travel packages for new loan contracts.

Results

Solid: 25-30% growth in loan contracts, expansion into new geographical markets and a monthly average of 2,000 new loans.

Simply click on the link below to view the full, detailed case study.Case Study: Dealer Finance Incentive and
Loyalty Program 
  PDF File (147 KB)

For more information on how we can deliver outstanding incentive marketing results for you, please call 800-844-5000 or click here to send us a message.

Most Recent Projects