News And Views

Using Game of Thrones to Understand Sales Motivation

A comprehensive sales motivation strategy isn’t always easy. Your salespeople might be bringing home the gold or losing their heads under pressure. Some may be motivated by travel incentives, while others value hard-earned, tangible trophies over cash rewards. With so many different personality types in any given sales team, it can be tough to know […]

Market Your B2B Brand Value with Loyalty Rewards

People often think that B2B customer loyalty always comes down to business value and rationality. After all, when you’re dealing with other business leaders, aren’t they less likely to let their emotions interfere with their decisions? Not necessarily. B2B buyers have even more emotions tied up in their purchases than B2C customers do. A recent […]