News And Views

Using Game of Thrones to Understand Sales Motivation

A comprehensive sales motivation strategy isn’t always easy. Your salespeople might be bringing home the gold or losing their heads under pressure. Some may be motivated by travel incentives, while others value hard-earned, tangible trophies over cash rewards. With so many different personality types in any given sales team, it can be tough to know […]

Why Customer Engagement is the New Customer Satisfaction

Do you have motivational posters in your office declaring “The customer is always right” and “Customer satisfaction is our #1 priority”? You might as well chuck those out with your fax machines and tube TVs. The idea that customer loyalty is earned through coddling and sugar-coating is an outdated one. Today’s customers are savvy, selective […]