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2006 Benchmarking Survey Results

In Q4 2006 Loyaltyworks conducted a study to
compare business perspectives on incentive/loyalty
programs and promotions across many industries.
Topics included:

• Program objectives.
• Program design, structure and scope.
• Program management.
• Program measurement strategies, execution and results.

We have summarized our findings and comments in a PowerPoint slide format. To view the reports, simply click on the links below:

Customer/Channel Program Survey Summary Results

Customer/Channel Program Survey Summary-Supplimental Findings

Employee Program Survey Summary Results