Performance Measurement (ROI)
To truly assess the performance of any incentive, loyalty or recognition program, you need to establish your program objectives and how you measure success against those objectives.
At Loyaltyworks, our core values include a laser focus on measurement and accountability. We work with you to determine program strategy and objectives, then provide tools and support to help you monitor your program’s success every step of the way.
Loyaltyworks’ clients have 24/7 Web access to view participant award activity reports, award points and maintain participant enrollment data.
Unique reporting requirements? No problem. We have the ability to design and develop customized reports to fit your specialized needs.
As our programs are inherently data-driven, our team of researchers and analysts also possess strong expertise in:
- Attrition / remorse model
- Lifetime value / profitability model
- Model scoring
- Persistency analysis
- Data enhancements
- Data cleansing
- Data mining
- Research (telephone, print, focus groups, Web)
- Data and database strategy
- Data audit
- Segmentation (rule-based and knowledge-based)
- Profiling (customer, buyer/non-buyer, product)
- Response model
For more information on our performance measurement capabilities, please call 800-844-5000 or send us a message.