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NEWS AND VIEWS

Is Your Channel Incentive Technology Investment Producing?

channel incentive technology investment

If you’re searching to learn about channel incentive technology investment, there’s a good chance you know a little bit about it. For example, you probably already know channel incentives are a cornerstone of your strategy to maintain the loyalty of your channel partners. And as the space continues to evolve, you’ll face challenges to meet […]

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Using Contractor Incentives to Encourage Upselling

contractor incentives upsell

As a product manufacturer, it can be easy to feel distant from your contractors. Communication can sometimes feel strained or even non-existent, but since they’re your main channel for end-user sales, this is a vital relationship to maintain! That’s why a contractor incentives program could be the make-or-break factor when it comes to improving your […]

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How Can a Contractor Rewards Program Increase Upsells?

contractor rewards program

If part of your manufacturing business relies on contractor sales, you may find yourself wondering about the best way to get your contractors to upsell your products over a competitor’s. The problem is, most contractors’ top priority is catering to end-user wants—and the average consumer typically only cares about price. They tend to gravitate towards […]

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Measuring Rewards Program ROI

Measuring Rewards Program ROI

When it comes to measuring rewards program ROI, the ultimate goals are accountability and bottom-line results. You want to know what’s working, what isn’t, and how much each is costing you. However, you’ve probably heard the adage of marketing professionals: “50% of our marketing is working, and 50% isn’t. The problem is we don’t know […]

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Use Contractor Rewards to Increase Your Upsell Rate

Contractor Rewards

As a manufacturer, it’s not always easy to motivate contractors to upsell your products or services. After putting so much work into researching, developing and marketing upgrades, useful supplemental products, top-notch aftermarket services, high-end or energy efficient products, you may wonder why contractors don’t sing their praises. It’s because they have different priorities than you, […]

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