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NEWS AND VIEWS

The 7 Most Surprising 2017 Marketing Trends

2017 marketing trends

What can you learn from the 2017 marketing trends? Business to business marketers are always dealing with issues like growth and increasing ROI. That’s not likely to change anytime soon. Listed below are some of 2017 marketing trends that may surprise you but are deserving of your attention as you plan for next year: 1. […]

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What’s the Difference Between Sales Incentives and Bribes?

difference between sales incentives and Bribes

For some people, the phrase “sales incentives” has an unpleasant ring to it. They imagine incentive rewards as sneaky ways to get unsuspecting salespeople to do what you want—behavioral bribes, essentially. But in a properly-run sales incentive program, those rewards can mean so much more than simply baiting salespeople into achieving sales goals. If implemented […]

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Why You Could Be Overthinking When Trying to Motivate Sales Team

motivate sales team

It can be tough to find a universal solution to motivate sales team. People are individuals. You can offer the same incentive to any group of people, and it may surprise you to discover that each person places a different value on it. That’s because some people find motivation in their desire to become the […]

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How to Make Sure Sales Incentives Aren’t Bribes

How to Make Sure Sales Incentives Aren’t Bribes

An effective sales incentive program shouldn’t be a mere carrot-and-stick approach. Your sales incentives should motivate your salespeople to pursue personal goals and growth as well as the long-term goals of your business. If you’re struggling with how to frame your sales incentive program in a way that doesn’t feel like bribery, remember that there […]

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Stop Thinking of Sales Incentives as Bribes!

What do you think of when you hear the phrase “you earned a reward”? Dogs getting treats for rolling over and playing dead? Kids coaxed into behaving with candy or a toy? Many people make the same associations, which is why they believe that using rewards, or sales incentives, to motivate salespeople is a bad […]

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