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The Future Of Online Rewards – Going Mobile

If you’re unsure of if having a mobile optimized website for your online rewards program, consider this:

91% of all people on earth have a mobile device

56% of all people own a smart phone

50% of mobile phone users use that phone as Internet device number one

72% of tablet owners purchase online from their tablets every week

We didn’t think so. Let’s get real for a second. Mobile computing is the future and it’s here today. In fact, mobile computing caught on 8x faster than the web did on desktops back in the 90’s and 00’s. It’s an inescapable reality that you have to build a mobile optimized experience for your incentive program participants. In fact, 57% of mobile users (which is basically 57% of earth) say they won’t recommend a business if they have a poorly designed mobile site. Ouch!

Let’s look at some more stats in case you’re not already convinced:

68% of all users do research on their smartphones. That includes researching your business and what you have to offer. Of that 68%, 35% make purchases on their devices.

67% do research on their tablet. Of that, 15% purchase on the device.

To recap – almost everyone on earth has a mobile phone or a smart device. We use them to do everything, including making purchases and research. The Harvard Debate Team couldn’t argue with those facts. If you’re not mobile optimizing your website or any other aspect of your business that’s online – you’re sitting on the bench while everyone else plays the game.

Still think that mobile isn’t an important part of your incentive program’s development plan?

Here at Loyaltyworks we specialize in creating successful online reward programs and our rewards site is fully accessible for mobile and tablet users. We’ve been in the business for over 35 years, and we know how to ensure that participants in your incentive program have an excellent experience. Call us at 1-800-844-5000 to find out how to setup a mobile optimized online reward program for your company today.



2337 Perimeter Park Drive
Suite 200
Atlanta, GA 30341