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NEWS AND VIEWS

How to Increase Sales with Distributors

increase sales with distributors

Not all online loyalty programs are made equally, and most are tailored to employee-based incentives. Anyone can throw up an online loyalty program and hope to increases sales with distributors, but what is most important is how you run it and the technology you use so you do meet sales goals. Communicate with distributors often. […]

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Best Tools for a Contractor Loyalty Strategy

best tools for a contractor loyalty strategy

Looking for the best way to build contractor loyalty? You are not alone. Many manufacturers struggle to expand their sales and grow their business. While some housing markets are on the rebound, markets are not fully stable overall. In these uncertain times, all sorts of companies are looking for new ways to keep growing. What […]

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How Do Loyalty Programs Work?

loyalty programs loyalty rewards

To be able to answer the question “How do loyalty programs work?”, first we have to look at the why before the how. Why are loyalty programs so beneficial to companies? Why invest in one? Why do businesses want loyalty programs? To retain customers and channel partners. These programs are designed to engage customers and […]

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B2C vs. B2B Loyalty Programs

b2c vs b2b loyalty programs

When people think of loyalty programs, they most likely picture the kinds of programs they encounter in their daily lives: saving up travel miles for a free ticket, filling up a stamp card, or even just accumulating points to spend in an online rewards catalog. The team in charge of running the programs are usually […]

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What’s the Difference Between B2C and B2B Loyalty Programs?

b2b loyalty programs

Upon first glance, B2C and B2B loyalty programs may seem very similar—after all, they have the same goals, right? Increase sales, customer loyalty, and collect program participant data. But the key difference between the two is size: B2C loyalty programs need to have broad appeal in order to attract as many participants as possible. B2B […]

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How Are B2C and B2B Loyalty Programs Different?

difference between b2c and b2b loyalty programs

Sometimes it seems like those in business-to-consumer (B2C) marketing get all the fun stuff. The touchy-feely commercials and billboard campaigns, the viral Twitter hashtags, the attention of a mass audience, customer loyalty programs—but wait! B2C doesn’t get it all when it comes to loyalty programs. Business-to-business (B2B) companies should implement and manage B2B loyalty programs […]

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How to Focus Your Loyalty Program on B2B Customer Retention

b2b customer retention

The cost of bringing in new customers can be up to 4-10 times as much as keeping current customers. This is especially surprising when you consider the fact that 44% of companies put greater emphasis on new customer acquisition than current customer retention (a mere 18%). With such an obvious discrepancy, it makes you wonder […]

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Customer Retention Strategies for Your B2B Loyalty Program

b2b customer retention strategies

When your business functions primarily on a B2B model, it can be easy to become so focused on managing your channel sales relationships that you put end-user interactions on the back burner. But at the end of the day, it’s your customers who will be supporting your business—and hopefully sticking around long-term. A loyalty program […]

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Focus Your B2B Loyalty Strategies on Customer Retention

customer retention b2b loyalty strategies

Even in the B2C world, it costs more to acquire a new customer than to retain an existing one. But this is especially true in B2B markets where you work with drastically fewer customers. Customer retention is the very lifeblood of your marketing. This being the case, a B2B customer loyalty program should have slightly […]

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How Can a Contractor Rewards Program Increase Upsells?

contractor rewards program

If part of your manufacturing business relies on contractor sales, you may find yourself wondering about the best way to get your contractors to upsell your products over a competitor’s. The problem is, most contractors’ top priority is catering to end-user wants—and the average consumer typically only cares about price. They tend to gravitate towards […]

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