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NEWS AND VIEWS

Using Contractor Incentives to Encourage Upselling

contractor incentives upsell

As a product manufacturer, it can be easy to feel distant from your contractors. Communication can sometimes feel strained or even non-existent, but since they’re your main channel for end-user sales, this is a vital relationship to maintain! That’s why a contractor incentives program could be the make-or-break factor when it comes to improving your […]

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How Can a Contractor Rewards Program Increase Upsells?

contractor rewards program

If part of your manufacturing business relies on contractor sales, you may find yourself wondering about the best way to get your contractors to upsell your products over a competitor’s. The problem is, most contractors’ top priority is catering to end-user wants—and the average consumer typically only cares about price. They tend to gravitate towards […]

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Use Contractor Rewards to Increase Your Upsell Rate

Contractor Rewards

As a manufacturer, it’s not always easy to motivate contractors to upsell your products or services. After putting so much work into researching, developing and marketing upgrades, useful supplemental products, top-notch aftermarket services, high-end or energy efficient products, you may wonder why contractors don’t sing their praises. It’s because they have different priorities than you, […]

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What Should You Avoid When Setting up a Contractor Loyalty Program

HVAC Customer Loyalty

The Benefits of Tangible Non-Monetary Incentives • Many non-cash incentive awards are viewed as luxuries that participants normally cannot justify purchasing. If a participant values it highly (but would not purchase it) then the opportunity to earn it as a reward for hard work does not violate the participant’s standards of justification. • In addition, […]

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Increase Sales with Construction Incentive Programs

Managing Supply Chain Relationships When you’re a manufacturer of construction and building materials, products change hands often—from supplier to distributor to contractor. In order to increase sales numbers, it’s essential for you to cultivate positive relationships and brand loyalty within your sales channel. Your contractors and material distributors may frequently handle your competitors’ products, and […]

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Market Your Products, Gain Market Share and Boost Distributor & Contractor Loyalty

Results You Want with Incentive Rewards Programs

Why use incentives? Because they work! Here are some compelling reasons why you should consider using incentives as such a tool: Knowledgeable and attentive employees account for 80% of the reasons consumers feel satisfied, according to a PNC Bank Corp. survey. Fewer than one in four American workers is working at full potential; half of […]

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Challenges Manufacturers Make When Marketing To Contractors

5 unique things about marketing to contractors Many contractors are out on the job site all day long. Once a job is complete, their “office” changes locations. So what does that mean for you? It means your campaigns need to be optimized for mobile devices. Smartphone use among Equipment World’s audience reached 70% in 2013. […]

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How Can Manufacturers Stand Out to Contractors?

In the HVAC manufacturing industry, contractors have great influence over consumer choices. Contractors act as information brokers between the manufacturer and the end-consumer. Consumers may trust contractors’ advice and opinions because they have an ongoing relationship with them. For this reason, it’s very profitable for you, as an HVAC manufacturer, to cultivate relationships with contractors. […]

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