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BlueArc improves its channel incentive program for partners

Network storage provider BlueArc has announced enhancements to its Partner Acceleration Program. The program will continue its support of best-in-class storage resellers, enabling BlueArc’s plans for growth.

Updates to the program include improved sales tools and partner rewards, multi-tier program alignment, a new certification program and better access to technical training. The ultimate goal will be to help BlueArc’s channel partners increase profits and meet the needs of customers.

Cameron van Orman, senior director of worldwide channel sales and partner marketing, said the enhanced channel program “provides BlueArc channel partners with the tools and support they need to better meet customer needs and gain competitive advantage.” He added that positioning resellers for success will allow them to be “rewarded and recognized when they initiate new opportunities.”

BlueArc’s Partner Acceleration Program currently includes more than 150 partners worldwide. The company has seen a 110 percent increase in channel revenue over the past two years.

Another storage provider, PROMISE Technology, also introduced changes to its partner rewards program this week. eChannelLine Daily News reports that the company implemented a three-tier benefits program for channel partners.