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Channel Partners Conference & Expo brings in highest attendance in 15 year history

The Fall 2011 Channel Partners Conference & Expo in Chicago attracted more than 2,500 suppliers and partners from the channel incentive community in what made up the largest showing in the event’s 15 years.

Honoring the Top 50 Channel Programs as listed in Channel Partners Magazine, the event also featured more than 120 sponsors and exhibitors, nine hours of networking and more than 50 hours of programming.

“Channel Partners Conference & Expo was a success directly attributable to the quality of the program,” said Larry Lannon, Group Publisher. “Once again, we significantly improved the program and introduced several successful new program elements, including the Selling Techniques Luncheon and the Channel Partners Zone, or CPZ, and an improved level of interactivity in sessions.”

Lannon added the staggering attendance figures for this year’s conference is a testament to the quality of the program and popularity of the magazine among those in the channel community.

“The continued focus on the quality of the programming and on programmatic innovation, combined with the inherent strength of the channel itself, led to an increase in attendance of 10 percent compared to the attendance last September in Washington, D.C.,” Lannon said.

Level 3 Communications, a leading worldwide provider of fiber-based communications services that delivers top notch scalability and premier value through its fiber network, was one of the 250 nominees selected to the Top 50 Channel Programs honored at the event.

The list of nominees consisted of resellers, master agencies, carriers and software and hardware vendors with Level 3 earning the nomination for the fourth straight year. In addition to being honored at the conference, winners will also be published in the September2011 issue of Channel Partners Magazine which can be downloaded online.

“Level 3 has long been committed to the indirect channel, focused on building a culture that embraces our channel partner and strategic alliance relationships,” said Nigel Williams, senior vice president of Enterprise Sales and Indirect Channel. “We are delighted that we have been recognized again by the channel community as a leader in providing high-quality sales support that offers a comprehensive portfolio of services solutions and continually improves the customer experience for enterprises.”