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Whaleback Systems announces channel program improvements

Voice services vendor Whaleback Systems recently announced enhancements to its CrystalBlue channel partner program, which gives carriers, value added resellers (VARs) and sales agents the opportunity to sell end-to-end cloud-based managed voice services to small and medium-sized businesses, according to Managed Services Provider News. The improvements are intended to increase productivity for small and medium-sized businesses by reducing operational and capital expenses via the use of Voiceover Internet Protocol calling packages, proactive customer service and centralized around-the-clock monitoring and management.

Whaleback's CrystalBlue Managed Voice Services offering is designed to save businesses the time and expense associated with hosted VoIP services, or installing and managing their own Internet Protocol private branch exchange systems.

Solution-based vertical market programs designed to drive lead generation and increase reference selling will be introduced, as will a unified communications solution with presence, new flexible quote tools, and flexible usage plans designed to match customer needs. Additionally, the Portsmouth, New Hampshire-based company has added mobility solutions including find-me/follow-me options with time of day routing, and contact center solutions designed to quickly assign the correct priority to callers and then route them to the right queue.

"We have more than 30 partners now, and are looking to increase that significantly," said Melodye Mueller, vice president of sales and marketing at the company, as quoted by the news source. "We have some good strongholds in several verticals like retail, real estate, financials and multi-site environments. Beyond that, we are looking to expand the market very dramatically."

The program offers packages designed for a variety of partners, including enterprise cloud and voice managed service providers (MSPs), telecom carriers, interconnect companies, telecom and datacom VARs, information technology services firms, network systems integrators and sales agents. Channel partners are offered combined upfront and annuity revenue plans to meet a number of partner profiles, go-to-market programs, competitive managed voice solution offerings and reduced support requirements through centralized management and monitoring.

"Our existing partners have developed the initiatives we have, and we are also looking to strengthen relationships with them," said Mueller. "The team approach between partners and Whaleback's managed service center has created less than a 1 percent churn rate."

Whaleback's CrystalBlue Voice Service has received several industry awards, including being named product of the year by Internet Telephony magazine. In 2010, the company released CrystalBlue Lite for the carrier market.