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Market Your Products, Gain Market Share and Boost Distributor & Contractor Loyalty

Why use incentives? Because they work!

  1. Here are some compelling reasons why you should consider using incentives as such a tool:
  2. Knowledgeable and attentive employees account for 80% of the reasons consumers feel satisfied, according to a PNC Bank Corp. survey.
  3. Fewer than one in four American workers is working at full potential; half of all workers do no more than directly asked, and 75% of employees say they could be more effective in their jobs, according to the Public Agenda forum.
  4. 70% of unhappy customers abandon vendors because of poor service, according to the Forum Corp.
  5. A 5% increase in customer retention can increase lifetime profits from a customer by 75%, according to the Loyalty Effect by Frederick Reichheld.

How can I use incentives in my business:

  1. Reduce Advertising Costs
  2. Maintaining Price Integrity
  3. Attract New Visitors to Your Store or Web Site
  4. Open More Investment Accounts
  5. Business Gifts
  6. Promote Closeout Inventories
  7. Close More Sales
  8. Referral Incentives
  9. Consumer/User Promotions
  10. Sell More Products
  11. Create New Markets
  12. Set More Appointments
  13. Encourage Repeat Business
  14. Thank You Gifts
  15. Improve Direct Mail Response
  1. Upgrade Sales and Purchases
  2. Acknowledge Milestones and Achievements
  3. Increase Employee Loyalty
  4. Create a Successful Sales Team
  5. Motivating Sales Staff
  6. Ensure a Safe Workplace
  7. Reward Employees
  8. Exceed Sales Goals
  9. Reward Extraordinary Service and Top Performers
  10. Foster Teamwork
  11. Sales Incentives
  12. Improve Employee Retention
  13. Support Perfect Attendance

Loyalty Program Success for the Wholesale Distributor

  1. “co-op”
  2. By using manufacturers co-op funds we could halve our costs on these incentive packages, which cost between $100 and $295 each, and get a cost to perceived value ratio up to about 7 or 8 to 1.
  3. In essence we could offer a vacation that after co-op cost as low as maybe $75 to our customers who valued it as high as maybe $500.



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Suite 150
Atlanta, GA 30341