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The 5 Worst Employee Engagement Program Mistakes

employee engagement program mistakes

Don’t let anyone tell you engaging and motivating employees is easy. Remember in Inception, when Leo and his crew went deep inside someone’s mind to try and plant an idea there? The tricky part was that the idea had to feel organic, like the incepted party thought it up himself. That’s sort of how employee […]


What Are the Measurable Benefits of Loyalty Programs?

Benefits of Loyalty Programs

When discussing the benefits of loyalty programs, it’s important to understand the differences from (and similarities to) frequent buyer programs. Frequent Buyer Programs Lots of businesses have basic points programs that reward customers for making lots of purchases. Grocery stores fall into this category, as do gas rewards and the like. Customers are treated in […]


Stats on How to Forge Better B2B Relationships

engage your vip sales channel partners3

Risk aversion and resistance to change When done correctly, the creation of a market collective…addresses a multitude of common problems that plague decision making within B2B companies, including: An overly intense focus on internal considerations or end users Reactive versus proactive strategic thinking To increase the value of your brand, you must move the market’s […]


How to Engage Your Most Important Sales Channel Partners

engage your top sales channel partners

  There is no substitute for understanding and engaging the person who signs the contracts. —Sean Geehan As a sales channel manufacturer, distributor or dealer, “If only” probably runs through your head often. “If only I had access to my partners’ customer data,” perhaps, or “If only I could do more for my most valuable […]


Are There Really Any Original and Effective Recognition Ideas for Employees?

recognition ideas for employees

When it comes to unique recognition ideas for employees, it can seem like everything’s already been done. However, companies that put in the time and effort to develop robust recognition strategies enjoy increased morale, greater employee satisfaction, and lower turnover. So what can you do? Are simple rewards enough? Recognition Ideas for Employees:  Tips and […]


Learn More about Increasing Brand Value with Customer Loyalty Programs

brand value customer loyalty meme

The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do About It The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste money on costly attention sources […]


Promote Meaningful Brand Value with Customer Loyalty Programs

Promote Meaningful Brand Value

In today’s crowded marketplaces, in which traditional means of capturing customers’ attention has become more costly and less effective, businesses must learn to redefine their marketing in order to retain loyal customers. According to a 2015 article in The Guardian, there are three types of meaningful brand value that can help businesses stand out in […]


We Are Accepting Applications for a System Engineer!

Accepting Applications for an Office Administrator [mk_image src="" image_width="758" image_height="189" crop="true" lightbox="false" frame_style="simple" target="_self" caption_location="inside-image" align="left" margin_bottom="10"] Title: System Engineer Reports to: Vice President of Technology Classification: Exempt Summary: This position will support all the company’s technology systems and infrastructure. This individual will function in a capacity to implement and maintain systems including servers, local network, firewalls, VPN, PBX, desktop computers, [...] Read More...

We’re Accepting Applications for an Office Administrator

Accepting Applications for an Office Administrator Title:  Receptionist/Office Admin Reports to:  CFO Classification:  Non-Exempt / Hourly Summary:  This position is responsible for the reception duties as outlined below plus providing administrative support for the office.  Also, this position is responsible for managing several general office duties. Roles and Responsibilities: Reception: Ensure that the switchboard is answered promptly and that all calls [...] Read More...

Why So Many Corporate Loyalty Programs Fail to Drive Behavioral Change

corporate loyalty programs

There are a number of reasons corporate loyalty programs fail to drive change. Many companies know they should have a program, but they’re often unsure of how to execute. If your corporate loyalty programs are suffering from poor performance, you’ll likely recognize some of these symptoms: You have undefined goals. It’s impossible for a program to […]