Construction Equipment Distributor Builder Contractor Loyalty Employee Incentive Company
Regional leader in construction equipment sales and rental with 11 Midwest locations.
Faced with the influx of several national-chain competitors into their markets, this distributor sought to retain its current customers and preserve market share.
Create a relationship-oriented culture with an incentive program that offered customers greater value than simple price discounts – and motivated employees to reinforce a service-driven, personable brand image.
Performance far exceeded the original goal of defending market share. The distributor increased annual sales among program participants by more than 40% in the first nine months alone, despite extraordinary competition.