Regional Bank Dealer Finance Incentive Loyalty Program
Commercial and consumer bank in the Midwest with assets in the billions, a strong retail presence, and competitive auto lending rates.
The bank wanted to avoid the pervasive industry practice of using cash incentives or deeply discounting rates to win financing business from car dealers.
Built personal relationships with dealer finance managers, using a points-based incentive program that awarded valuable merchandise and travel packages for new loan contracts.
Solid: 25-30% growth in loan contracts, expansion into new geographical markets and a monthly average of 2,000 new loans.
Simply click on the link below to view the full, detailed case study. Case Study: Dealer Finance Incentive and Loyalty Program PDF File (147 KB)
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