Call Us! (800) 844-5000


B2C vs. B2B Loyalty Programs

b2c vs b2b loyalty programs

When people think of loyalty programs, they most likely picture the kinds of programs they encounter in their daily lives: saving up travel miles for a free ticket, filling up a stamp card, or even just accumulating points to spend in an online rewards catalog. The team in charge of running the programs are usually […]


How Incentives Prevent Sales Channel Partnerships from Failing

Incentives Prevent Sales Channel Partnerships from Failing Conflicting interests and lack of trust are the biggest obstacles to healthy, profitable channel sales partnerships. Vendors might be interested in selling as many products as possible through as many resellers as they can, for example, while resellers such as contractors are interested in selling more (and better) products than competing resellers. Ultimately, all parties [...] Read More...

These Facts Reveal the Future of Sales Channel Customer Data


[ezcol_1half] The primary data collected from college students in Taiwan were analyzed to examine the relationship between perceived convenience and shopping intention. The result shows a significant relationship between the two variables, and a positive effect of convenience perception on shopping intention Building the B2B Omni-Channel Commerce Platform of the Future 49% of […]


How to Get Customer Data from B2B Loyalty Programs

get customer data from b2b loyalty programs

In channel sales, you’re often out of touch with the suppliers, customers, and end-users who matter most. You need customer data to fix that, especially when you go to market through sales channel distribution. A B2B customer loyalty program can help you motivate channel partners to submit purchase information that helps you build up accurate, […]


How Can We Develop the Most Effective Channel Marketing Campaigns for a Business?

channel marketing campaigns

You know channel sales will boost your business, but you have absolutely no idea how to create the effective channel marketing campaigns you need. Sound like you? If so, you’re not alone. Building successful channel sales program is no mean feat. It takes years of experience and a maniacal focus on processes. Without these things, […]


Channel Partners Are More Like Consumers Than You Think


Sales channel purchasing and marketing has the potential to become very systematic and routine in how processes are carried out. A distributor sticks with a certain supplier because they’ve never had a problem with that supplier, for instance, and because it would be a bother to find a new one. But in contemporary marketplaces, in […]


The Channel Incentive Playbook

channel incentive playbook2

Improve channel marketing and management. Channel marketing is essential to running a successful B2B business because sales depend on a select few channel sales partners. We wrote the book—literally—on using sales channel incentive programs to improve channel marketing. Check out our free Channel Incentive Playbook for more information on incentive programs can help you: Develop […]


B2B Research on Why It’s Important to Show Partners You Care

Show Partners You Care

Omni-Channel Experience is Critical to Fueling B2B Customer Engagement, Finds, Accenture and SAP hybris Study Thirty-eight percent of buyers exclusively use digital channels, while 32 percent mix online and offline channels. B2B buyers are adopting more online channels [in 2015] than ever: seventy percent of B2B revenues now come from customers using digital channels. When compared […]


Does Your Channel Sales Partner Know They Are Your Hero?

sales channel partners

In channel sales partnerships, just like in romantic relationships, sometimes it’s hard to be the first to say “I’m serious about you.” No one wants to run the risk of unrequited feelings. But the first person to express the depth of their connection is often the one who pushes the relationship forward. Think of your […]


Brand Loyalty Examples to Help You Get Started

brand loyalty examples

Meaningfulness Produces Real Results Meaningful Brands see their marketing KPIs perform 100% better overall compared with less Meaningful Brands. With every 10% improvement in meaningfulness performance, individual brand KPIs grow by 2.5% for Familiarity, 4.9% for Overall Impression, 6.6% for Purchase Intent, 3.2% Repurchase Intent, 4.8% for Advocacy and 10.4% for Premium Pricing. Meaningful Brands […]