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NEWS AND VIEWS

How Do Loyalty Incentives Work?

What makes customer loyalty incentives work? No one formula works for all organizations. All businesses are different, as are their customer bases. There are, however, a few golden rules everyone can follow to make loyalty incentives programs more efficient and effective. Customers must see a loyalty reward worth earning. First, the incentive reward must appeal […]

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What Makes Customer Loyalty Programs Work?

The basic concept of customer loyalty programs isn’t very different from marketing itself. The goal is to change customers’ behaviors. In marketing, you do this through educating, entertaining, or appealing to thriftiness or logic. But a marketing message can only take you so far. To go beyond their standard or basic purchases, customers need incentives […]

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