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NEWS AND VIEWS

Motivating Sales Teams with Powerful Incentive Psychology

Motivating Sales Teams

The element of surprise is very effective in motivating sales teams. And it’s not just because surprise incentives are fun. Scientific studies show that unexpected rewards tap into parts of the brain connected to learning and motivation. So how can you use this fact to your advantage in your sales incentive program? Let’s take a […]

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Motivate Sales Employees, Game of Thrones Style

Motivate Sales Employees

Common wisdom says that sales employees can be sorted into three groups: laggards, average performers, and star performers. Let’s make things fun and nerdy by likening these types of salespeople to the royal, warring Houses in HBO’s Game of Thrones: Greyjoys (laggards), Starks (average performers) and Lannisters (star performers). Sales teams can be split up […]

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Targeting the Right Incentive Program Audience to Increase ROI

Targeting the Right Incentive Program Audience to Increase ROI

One of the most crucial pieces of operating a successful customer loyalty program or incentive program is rewarding the right participant audience in the right way. The success of an incentive program hinges on motivation —if you don’t offer incentive rewards that appeal to your specific incentive program audience and match up with your goals, […]

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How to Engage and Educate VARs Using Incentives

useful b2b partner - Incentive Solutions

In order to succeed in today’s B2B markets, you have to rise above marketing gimmicks and establish yourself as a trusted authority. Building strong relationships with channel partners and customers takes time, but it’s the best way to come out on top in any B2B industry. You should be able to engage and educate partners […]

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Credit Card Buy-In

The ISI group’s online reward platform, RewardTrax, recently rolled out a new feature that allows participants to use their own personal credit card to pay the difference on a reward item they may be lacking the points for. This feature is great for a couple reasons: It lets your participants redeem for rewards they may […]

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